Our Hotel Consultants: The Experts Behind D&L Management
A hotel's success depends not only on its location but on the people who manage it. We combine years of operational experience in international chains with innovative approaches in digital marketing and ESG sustainability.
Lyuba Misheva: Founder, Hotel Operations Expert & Marketing Strategist
Connect with Lyuba on LinkedIn
Lyuba Misheva is the founder of D&L Management and the driving creative force behind the company. With over 15 years of experience in hospitality, she possesses the rare ability to combine strict operational discipline with modern digital marketing approaches.
Her professional path began at the international chain Kempinski Hotels, where her understanding of uncompromising quality was formed. She subsequently held key leadership positions as Executive Housekeeper in large-scale properties such as Princess Hotel (Dedeman) Sofia (managing operations for 600+ rooms) and was part of the Pre-opening team of Sofia’s first design hotel – Sense Hotel Sofia (5 stars).
Today, Lyuba helps hotels not only achieve impeccable cleanliness and order through the implementation of SOPs but also tell their story online. As a Master of Digital Marketing, she builds the brand identity of D&L's clients, turning followers into real guests.
Key Competencies:
- Housekeeping & SOPs: Expert in creating operating procedures, quality control, and managing large teams in Housekeeping and Laundry departments.
- Luxury Hotel Pre-opening: Key role in the opening and standard-setting of 5-star properties (Sense Hotel experience).
- Digital Marketing & Branding: Comprehensive marketing strategies, Social Media Management, visual content creation, and Storytelling.
- Staff Training: Conducting specialized training to improve operational staff qualifications and Customer Service skills.
Education:
Master’s in "Digital Marketing" (Sofia University "St. Kliment Ohridski") and Bachelor’s in "Hotel Management" (International College Albena / Varna University of Management).
Kiril Panayotov: Business Development, ESG & Revenue Management Expert
Connect with Kiril on LinkedIn
Kiril Panayotov is the strategist in the D&L Management team with over 20 years of experience in the hospitality industry. His expertise covers the entire lifecycle of a hotel – from planning and pre-opening to operational management and revenue optimization.
His professional career includes key management positions in some of Bulgaria's most prestigious hotels, including Grand Hotel Millennium Sofia (Operational Management), Kempinski Hotels, FPI hotels and Victoria Group.
Kiril specializes in building working business models that combine financial efficiency with high-quality service. He is a certified expert in ESG (Environmental, Social, and Governance), helping hotels transform into sustainable and socially responsible businesses.
Key Competencies:
- Pre-opening Management: Complete management of the opening process – from recruitment and SOP creation to vendor selection and commissioning (properties like Dom na alpinista, Complex Rai, etc.).
- Revenue Management & Forecasting: Building revenue forecasting models, dynamic pricing, and direct booking strategies that reduce dependence on OTA commissions.
- ESG Strategies: Implementing sustainable practices and preparing hotels for new corporate sustainability regulations (CSRD).
- F&B & Operations: Deep knowledge of restaurant management, menu engineering, and Cost Control.
Education:
Master’s in "ESG and Sustainable Management" (Sofia University "St. Kliment Ohridski") and Master’s in "Business Economics."
Iliyan Iliev: F&B Management Expert, Restaurant Consultant & Operational Auditor
Connect with Iliyan on LinkedIn
With over 15 years of experience in hotel and restaurant management, [Name Surname] is the leading F&B expert in the D&L team. His career is proof of successful management of complex properties – from boutique hotels to large-scale resorts.
As General Manager of Hotel Utopia Forest and Operations Manager at Green Life Resorts (Bansko and Sozopol), he has proven his ability to create unforgettable guest experiences while optimizing financial results.
His entrepreneurial spirit is clearly visible as the co-founder of the Veritas craft brewery, where he built a brand from scratch. This experience gives him a unique perspective on production processes, cost control, and profitable menu creation. Beyond hospitality, he also possesses deep expertise in risk management and insurance, adding extra security for the businesses he consults.
Key Competencies:
- Restaurant Management & F&B: Deep knowledge in Menu Engineering, calculations, wine lists, and restaurant operations (experience from Kempinski, Sea Casino Varna, etc.).
- Cost Control: Proven strategies for optimizing inventory, managing Food Cost, and reducing waste.
- Operational Management: Managing large teams, creating schedules, and implementing work standards in high-volume properties.
- Pre-opening & Business Start-up: Experience in launching new brands and venues, including technological design and licensing.
Education:
Master’s in "Financial and Investment Analysis" and Bachelor’s in "Management and Marketing" (MTM College).
Professional Background: Front Office, Reservations, Guest Relations
Elena Hadzhidieva has acquired her experience in the hospitality industry in 5-star hotels in Egypt, Mexico and Bulgaria.
She holds a master’s degree in law, as well as qualifications from the American Hotel & Lodging Educational Institute (AHLEI). She has worked on vari-ous managerial positions in the Front Office & Reservations as well as Guest Relations Departments and has a vast experience in sales and management of holiday properties.
Professional Background: Kitchen
Petar Tsvetanski has been in the industry for 23 years. He has acquired his experience mainly from city hotels and restaurants.
His secondary education is from the Culinary High School in Bankya. He has also a diploma in Economics. He has been a chef for 17 years, as 15 of them as a Head Chef in a 4-star hotel in Sofia.
Professional Background: Pastry
Zarina Nazarova worked with many famous pastry shops in Sofia, created dessert menus for restaurants, and taught at one of the most famous culinary schools in China OMICK. Constantly participates in various festivals and exhibitions.
She is a member of the Bulgarian Pastry Chefs Association and is an accredited teacher of the OMICK Pastry School in China.
She studied with world famous chefs, attended and organized master classes in Bulgaria аs well.
Zarina’s motto is “Any goal is achievable; you just have to put a little effort …”
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